I am often asked why we're planting a new church in Post Falls, an already highly-churched city. In fact, one guy in our core-group was asked by a co-worker why "we think we're better than the other churches." His co-worker's assumption was that we are planting a new church in Post Falls because we think we have better methods, content, gospel-centeredness, or whatever. That's not the case.
We're planting here because we want to see more gospel-saturation in our area. We understand that the other churches in our city have their own niche in the bigger Story of God. We're in the process of creating another niche. Not so that we can take from someone else's, but so than we can actively participate in creating additional robust niches that lead to more, and more and more . - i.e Making new Disciples.
Brandon D. Smith articulates this beautifully in his post: 3 Reasons to Plant in Highly Churched Areas on the LifeWay blog. Here's an excerpt:
Read his whole post here.